I use design approaches to investigate the status quo, explore future possibilities, and create dialogues. My work focuses on facilitating co-creation, making sense of complex contexts, and helping groups imagine alternative ways of living, working, and relating to their environments.
Founder, Design Researcher
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Summary
At Concipere Studio, I develop and apply design-led processes that blend intuition and logic. Through collaborative workshops, I guide teams into directions they wouldn’t normally take, creating structures for reflection, shared sensemaking, and new possibilities.
Highlights
Connected with over 100 participants across the Netherlands and Korea.
UX Designer
Amsterdam, The Netherlands
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Summary
I worked with cross-functional stakeholders to support customer teams across different countries, aligning solutions with local user needs, business requirements, and cultural nuances.
Highlights
Designed and standardized KYC onboarding flows across ING Spain, Belgium, and Germany for web and mobile platforms, ensuring cross-market consistency. and regulatory compliance.
Developed scalable Ul libraries and documentation to streamline collaboration across distributed product and design teams.
Facilitated design reviews and user research to identify the balance between local needs and global standards.
Service and Interaction Designer
Amsterdam, The Netherlands
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Summary
I was responsible for synthesizing user needs, technical opportunities, and business goals, and translating these insights into clear design directions. My role involved applying user-centric methods, design craft, and stakeholder management to help clients make informed decisions and deliver scalable solutions across markets.
Highlights
Led end-to-end design for a digital innovation platform for Sanofi, improving search and decision workflows by retrieving and connecting relevant data and internal knowledge.
Delivered high-fidelity, interactive prototypes that drove strategic design decisions and earned client recognition.
Created performance review tools for internal design teams to improve clarity and usability in evaluation cycles.
UI/UX Designer
Delft, The Netherlands
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Summary
As the sole designer in a cross-disciplinary team, I led the end-to-end design process—from visual identity and UX principles to user journeys, wireframes, and user research. The project resulted in an online ideation workshop tool that transformed a physical facilitation toolkit into an AI-powered digital platform.
Highlights
Merged scientific and user insights to identify technological opportunities and proposed corresponding product features.
UX Research Assistant
Seoul, South Korea
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Summary
Led desktop research, user interviews, and field observations to enhance the current co-living experience and establish community and spatial guidelines for the next branch. Facilitated workshops to help managers articulate and envision ideal interactions between community managers and tenants.
Seoul, South Korea
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Summary
Worked as a full-stack visual designer, building a cohesive brand identity for the in-house fashion brand The Baggi including websites, lookbooks, posters, and label design, and creating 3D spatial prototypes and market research materials to support client consultations for F&B projects.
Master of Science
Design for Interaction
Bachelor of Arts
Spatial Design
Issued By
Coursera
Issued By
IELTS
Generative Research, Contextual Inquiry, Co-creation (workshop facilitation), Usability Testing, Journey Mapping, Ecosystem Mapping.
Wireframing, User Flow, Accessibility (WCAG 2.2), Design Systems, Information Architecture, Conceptualization.
Figma, Adobe Creative Suite, Framer, Sketch Up.
Stakeholder Management, System Thinking, Context Building, Cross-disciplinary Collaboration.
Published by
TU Delft Repository
Summary
A study of multimodal travel decision-making and how smart assistants can support human agency. It introduces a collaborative “travel buddy” concept and design principles for future mobility tools that learn with users while preserving control and meaningful choices.
Self-initiated
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Summary
I delivered a series of workshops during Dutch Design Week with 30+ participants across different industries, using a speculative design approach to unlock creativity in how technology is imagined and applied.
Funded by Stimuleringsfonds
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Summary
I designed and conducted a diary study and a two-hour co-creation session to examine creative cultural adaptation patterns through the lens of food.
Fluent
